http://www.deadasweknowit.com Dead As We Know It Wed, 16 Mar 2011 03:10:30 +0000 http://www.deadasweknowit.com en http://www.deadasweknowit.com/Balvenie http://www.deadasweknowit.com/following/deadasweknowit.com/Balvenie Wed, 16 Mar 2011 03:10:30 +0000 Dead As We Know It 1177622 PRINT / WEB / COLLATERAL A classic campaign. We carried on the spirit of the campaign and expanded it through an interactive newspaper website. <img src="http://payload.cargocollective.com/1/2/72449/1177622/Balvenie_940.jpg" border="0" width="940" height="1639" width_o="940" height_o="1639" src_o="http://payload.cargocollective.com/1/2/72449/1177622/Balvenie_o.jpg" align="left" /> http://www.deadasweknowit.com/Agavero http://www.deadasweknowit.com/following/deadasweknowit.com/Agavero Wed, 16 Mar 2011 02:50:46 +0000 Dead As We Know It 1171860 PRINT / WEB <img src="http://payload.cargocollective.com/1/2/72449/1171860/Agavero-print_940.jpg" border="0" width="940" height="569" width_o="940" height_o="569" src_o="http://payload.cargocollective.com/1/2/72449/1171860/Agavero-print_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web_940.jpg" border="0" width="940" height="539" width_o="940" height_o="539" src_o="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web2_940.jpg" border="0" width="940" height="539" width_o="940" height_o="539" src_o="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web3_940.jpg" border="0" width="940" height="539" width_o="940" height_o="539" src_o="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web5_940.jpg" border="0" width="940" height="539" width_o="940" height_o="539" src_o="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web4_940.jpg" border="0" width="940" height="539" width_o="940" height_o="539" src_o="http://payload.cargocollective.com/1/2/72449/1171860/AGAVERO-web4_o.jpg" align="left" /> http://www.deadasweknowit.com/The-Kraken-Press-Kits http://www.deadasweknowit.com/following/deadasweknowit.com/The-Kraken-Press-Kits Tue, 15 Mar 2011 02:56:51 +0000 Dead As We Know It 1171863 PACKAGING / LIMITED EDITION SILKSCREEN We created silk screened press kits for The Kraken which contained evidence that The Kraken truly exists. It included a personalized letter, Kraken teeth, Kraken ink, quill, scientific journal, DVD, and the Kraken Rum. <img src="http://payload.cargocollective.com/1/2/72449/1171863/kraken-kit_940.jpg" border="0" width="940" height="1838" width_o="940" height_o="1838" src_o="http://payload.cargocollective.com/1/2/72449/1171863/kraken-kit_o.jpg" align="left" /> http://www.deadasweknowit.com/Blue-Man-Group http://www.deadasweknowit.com/following/deadasweknowit.com/Blue-Man-Group Tue, 15 Mar 2011 01:45:47 +0000 Dead As We Know It 1171790 PRINT / OOH / TV / WEB VIDEOS In collaboration with the creators of Blue Man Group, a multi-platform advertising campaign was created, targeting people who still had objections to the famous show, by finding real people who thought that the show was not for them and exposing it to them. To see the spots and more, please visit: www.blueman.com/app/webroot/whatsyourstory/ <img src="http://payload.cargocollective.com/1/2/72449/1171790/BMG-print_940.jpg" border="0" width="940" height="828" width_o="940" height_o="828" src_o="http://payload.cargocollective.com/1/2/72449/1171790/BMG-print_o.jpg" align="left" /> http://www.deadasweknowit.com/IFC http://www.deadasweknowit.com/following/deadasweknowit.com/IFC Tue, 15 Mar 2011 01:44:48 +0000 Dead As We Know It 1171027 http://www.deadasweknowit.com/Manhattan-Mini-Storage http://www.deadasweknowit.com/following/deadasweknowit.com/Manhattan-Mini-Storage Mon, 14 Mar 2011 19:06:17 +0000 Dead As We Know It 1169347 OOH / TV / WEB FILM For this iconic storage facility we created a city-wide outdoor campaign, a talking moose commercial and a salute video to all New Yorkers. <img src="http://payload.cargocollective.com/1/2/72449/1169347/MMS-OOH_940.jpg" border="0" width="940" height="991" width_o="940" height_o="991" src_o="http://payload.cargocollective.com/1/2/72449/1169347/MMS-OOH_o.jpg" align="left" /> http://www.deadasweknowit.com/Gran-Centenario http://www.deadasweknowit.com/following/deadasweknowit.com/Gran-Centenario Mon, 14 Mar 2011 19:06:08 +0000 Dead As We Know It 1169349 PRINT Reinforcing the brand as a high-end, sipping tequila, a campaign delving into its long history and playful mythology, was created. These small space ads ran in The New Yorker and Newsweek. <img src="http://payload.cargocollective.com/1/2/72449/1169349/GC-print_940.jpg" border="0" width="940" height="792" width_o="940" height_o="792" src_o="http://payload.cargocollective.com/1/2/72449/1169349/GC-print_o.jpg" align="left" /> http://www.deadasweknowit.com/1800-Essential-Artists http://www.deadasweknowit.com/following/deadasweknowit.com/1800-Essential-Artists Mon, 14 Mar 2011 03:55:13 +0000 Dead As We Know It 1166834 PRINT / OOH / WEB / WEB FILM / COLLATERAL To revive the image of this established brand and gain press attention, we conducted a search of the 1800 “Most Essential” artists in the world and created a limited edition series of bottles, featured at shops and parties. We also collaborated with Gourmet Kickz to create custom sneakers based off of the unique art. The series was supported by a national advertising campaign in search for the next Essential Artist. This is an ongoing campaign to eventually obtain 1800 Essential Artists. To see more, please visit: 1800tequila.com/essential <img src="http://payload.cargocollective.com/1/2/72449/1166834/1800_EA2_940.jpg" border="0" width="940" height="1600" width_o="940" height_o="1600" src_o="http://payload.cargocollective.com/1/2/72449/1166834/1800_EA2_o.jpg" align="left" /> http://www.deadasweknowit.com/Rosangel-Tequila http://www.deadasweknowit.com/following/deadasweknowit.com/Rosangel-Tequila Mon, 14 Mar 2011 03:53:50 +0000 Dead As We Know It 1166827 PRINT / WEB / BRANDING / COLLATERAL Launching this hibiscus infused tequila, a full brand design established this brand as a premiere upscale tequila alternative. To see more, please visit: rosangel.com <img src="http://payload.cargocollective.com/1/2/72449/1166827/rosangel-products_940.jpg" border="0" width="940" height="1494" width_o="940" height_o="1494" src_o="http://payload.cargocollective.com/1/2/72449/1166827/rosangel-products_o.jpg" align="left" /> http://www.deadasweknowit.com/The-Kraken-Collection http://www.deadasweknowit.com/following/deadasweknowit.com/The-Kraken-Collection Mon, 14 Mar 2011 03:36:38 +0000 Dead As We Know It 1165881 MICROSITE / PROMOTION PRODUCTS / PRODUCTION Expanding on the success of Kraken Rum, we developed a line of Kraken inspired products available to consumers. To see more, please visit: krakenrumstore.com <img src="http://payload.cargocollective.com/1/2/72449/1165881/krakenstore-products_940.jpg" border="0" width="940" height="1134" width_o="940" height_o="1134" src_o="http://payload.cargocollective.com/1/2/72449/1165881/krakenstore-products_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/72449/1165881/krakenstore-web_940.jpg" border="0" width="940" height="545" width_o="940" height_o="545" src_o="http://payload.cargocollective.com/1/2/72449/1165881/krakenstore-web_o.jpg" align="left" />